This month in one sentence
Healthcare content drove the most recruiter inquiries, so April's campaign moves more of the budgeted effort to the healthcare track.
Newcomer funnel (simulated data)
| Step | February | March | Source |
|---|
| Visits to newcomer pages | 3,120 | 3,840 | Google Analytics |
|---|
| Clicks to job listings | 410 | 522 | Google Tag Manager event |
|---|
| Guidebook requests | 38 | 51 | Website form |
|---|
| Resident recruiter inquiries | 17 | 26 | Website form |
|---|
| Ambassador introductions | 6 | 11 | Ambassador group log, counts only |
|---|
Channels (simulated data)
| Channel | Reach | Engagement | Clicks to site |
|---|
| Facebook | 18,400 | 1,120 | 214 |
|---|
| Instagram | 7,900 | 640 | 58 |
|---|
| LinkedIn | 4,300 | 265 | 96 |
|---|
| Email newsletter | 2,150 delivered | 49% opened | 187 |
|---|
Results by sector track (simulated data)
| Track | Page visits | Job clicks | Recruiter inquiries |
|---|
| Forestry and wood products | 890 | 118 | 5 |
|---|
| Healthcare | 1,620 | 246 | 15 |
|---|
| Financial services | 710 | 96 | 6 |
|---|
Accessibility
Measured baseline, November 10, 2026: 96 failing elements on 8 pages. Simulated current count: 7, all color contrast, scheduled for April.
Feed for NBRC reporting and grant documentation
Activity log for NMDC's grant reporting (simulated data)
| Activity | Output this month | Evidence on file |
|---|
| Campaign content | 4 articles, 2 newsletters, 36 social posts | Published links, with NBRC credit |
|---|
| Events covered | 2 events photographed | Image library, with photo releases |
|---|
| Newcomer outcomes | 26 inquiries, 11 ambassador introductions | Counts only. No participant names leave the program |
|---|
Decisions for the President and CEO
- Approve moving April's paid social effort toward healthcare, within the approved budget.